Nokia had all the data. Sales were strong, prices right, the charts pointed up. And yet, in 2013, it was absorbed by Microsoft with barely 3% market share. What did it miss? The why.
Big Data answers the WHAT at massive scale: how many people, what CTR, what growth. But decisions aren’t made on the WHAT — they’re made on the WHY. Why people buy, what they fear, what would make them switch.
CrowMind combines both forms of intelligence: eighteen Big Data engines that measure the world, and a Thick Data engine that captures the emotions, stories and cultural context statistics never see. The WHAT and the WHY, at the same time, in real time.
That combination is the difference between knowing a market grew 12% and understanding that in that market no one buys without consulting the extended family — and that your individual sales strategy will therefore fail.