CrisisShield
Choose the right statement before you publish it.
Simulates the public’s reaction to different statements during a reputation crisis. Test each version with your real audience before the damage is irreversible.
In a reputation crisis, the first statement defines the story — and it’s decided in hours, with the team in panic and zero margin for error. Publishing the wrong version can’t be corrected: it’s remembered.
CrisisShield tests every version of the statement with your simulated audience before publishing: which reduces the damage, which amplifies it, how each segment reacts. The hardest decision of your year gets made with evidence, at the one moment with no second chance.
Everything CrisisShield covers.
Crisis statements
Every version tested with the simulated audience: which reduces the damage, which amplifies it.
Sensitive announcements
Layoffs, product recalls, price changes: the hard announcement, rehearsed first.
Preventive drills
Your industry’s three most likely crisis scenarios, rehearsed in peacetime.
Regulatory and political response
How regulators, press and public react to your public position.
Post-publication monitoring
The narrative watched after the statement: what caught, what died, what mutates.
How fast in a live crisis?
Hours: your simulated audience already exists if you’re a client; testing three statement versions takes less than writing them.